The design of a great website starts with asking good questions. The most important question you can ask is: what is the purpose of the website? what do I want it to do, what do I want to achieve? What do I want my customers to think, feel, do? A website is a tool, and for it to be any use, you need to be very clear on what you would like to get from it.

So, what is the purpose of your website?


Is the purpose of your website lead generation, brand awareness, direct sales, increase subscriptions? Why do you need a website, and what do you want it to do?

The overall purpose of your website is to turn visitors into prospects by giving them a clear next step.

Visitors actions

What actions do you want your site visitors to take, do you want them to buy things, sign up, register, come to your actual shop, or phone you?

Who is your customer

You also need to decided who is your typical customer.  What is their age, income, job description amongst other things. Everything you do should be focused on attracting the customer you want. Your customer is not everyone.

Competitor analysis

You need to look at the websites of at least your 3 main competitors. What do they have, and what do you think they are missing that you should include on your website. Your website should always be better than the one your competitor has. There is also no point in starting out from scratch with a blank canvas. Learn from what came before.

Fantastic user experience

Also look at 3 websites you really like, and decide why you like them. Is it because they are easy to use, things are clear, you understand what they are selling, or what they want you to do? They don’t need to be for a business similar to yours. In fact, it is great to see what other types of businesses do, as they may have solved issues you are facing before you even realise you have a particular problem or need. What do your competitors have on their website? Can you make yours even better than theirs?

By considering all the above, you will be well on your way to get a website that creates a website that means business. For you.

The design of your website is really important. If there is no focus on achieving what you need for your business, it will just be a pretty brochure online than doesn’t do much for your business.

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