Your construction website is the centre of your digital marketing. You own it, you control it, and it say exactly what you want it to. You have a great website, but how are visitors going to find it, and how should you promote it?
The whole point of having a website is to market your business.
Promoting your website is essential.
Here are 3 easy ways you can market your website:
There are so many websites, you need to make yours as easy to find as possible.
SEO stands for Search Engine Optimisation. What every website needs is to be easily found, and this is done in a few ways.
Onpage SEO: It’s good to be SEO Friendly, in fact, it’s essential.
This is when your particular website is designed so that it is easily found by search engines such as Google, Bing, etc. We like to call it being SEO friendly.
Keywords that are relevant to your business, and are likely to be searched for by your customers, form part of the text that is on your website.
Even your pictures are labelled so that they are easy to find by people searching. Other things that make your website SEO friendly are the inclusion of a site map, registration as a business on google, H1 tags, internal links, outbound links, videos, ( by the way, all our websites are made SEO friendly. Because, why wouldn’t you?)
A little about Offsite SEO:
Offsite SEO are all the actions taken outside of your website to improve your search engine ranking.
The main activity taken creating offsite SEO is to create backlinks (from other trustworthy sites) to and from your site so that it appears to the search engines to relevant trustworthy, and an authority in its field.
It is word of mouth that is created online.
2. Social media marketing
There are many social media platforms including Facebook, Twitter, Instagram to name a few.
Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. Promote your business on your chosen platforms with posts, adverts, links to your blog, tips, and link them back to your website.
3. Email marketing
Your website is a tool for collecting email addresses from potential customers. Offer them something valuable, like a checklist, or how to do something, in exchange for an email address. You will earn their trust over time, and they will get to know you.
Are you driving traffic to your website?